Move over the online sales record of $14 billion set in China on Singles’ day, a phenomenon in India is making news and how. In an epic day in e-commerce in India, 60,000 welcome kits of Maggi noodles were sold out in just five minutes on Snapdeal.
Representational image | Source: PTI
Maggi returned to the Indian market after a five-month long legal battle, throughout which it kept going for its loyal fans despite being ridiculed and shattered. But as it made a come back, it decided to do so in style by forming an alliance with Snapdeal, and a Maggi Welcome Kit which has 12 packs of Maggi, a Maggi calendar, fridge magnet and even a Maggi post card with a ‘Welcome Back’ letter, as reported by The Times Of India.
As Maggi brought out everything it had in this highly anticipated and emotional reunion, the consumers showed a lot of love, and purchased their favourite noodles, sharing some happiness with Snapdeal which was, “delighted to be the exclusive online partner to deliver Maggi back to the customers.”
While loyal consumers were excited by the return of their most loved instant meal, there is a lot more to come as Maggi will soon hit shelves in stores all over India as well.